PARSED CONTENT

The website 414events.com has the following in the site, "Four Events brings you uniquely awesome community events bringing people together through local food, music, wellness and culture." We analyzed that the website also stated " Registration now open for the 2015 Milwaukee Beer Run Oct 24! Thank you to everyone who made it to this years Sweet Home Milwaukee 5k! Take a look at all of the pictures of the event on the SHM 5k Facbook page HERE." It also stated " You can still purchase some Sweet Swag! Medium and Large only left of the black long sleeve." The header had endurance events as the highest ranking search term. This keyword was followed by running, marathon, and half marathon which isn't as urgent as endurance events. The other words they used was races. sporting is also included but might not be understood by web engines.